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1位
¥2,191 円
評価: 0
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楽天Kobo電子書籍ストア
＜p＞From Wonder Bowls to Ice-Tup molds to Party Susans, Tupperware has become an icon of suburban living. Tracing the fortunes of Earl Tupper's polyethylene containers from early design to global distribution, Alison J. Clarke explains how Tupperware tapped into potent commercial and social forces, becoming a prevailing symbol of late twentieth-century consumer culture.＜/p＞ ＜p＞Invented by Earl Tupper in the 1940s to promote thrift and cleanliness, the pastel plasticwares were touted as essential to a postwar lifestyle that emphasized casual entertaining and celebrated America's material abundance. By the mid-1950s the Tupperware party, which gathered women in a hostess's home for lively product demonstrations and sales, was the foundation of a multimillion-dollar business that proved as innovative as the containers themselves. Clarke shows how the “party plan” direct sales system, by creating a corporate culture based on women's domestic lives, played a greater role than patented seals and streamlined design in the success of Tupperware.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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2位
¥1,847 円
評価: 0
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楽天Kobo電子書籍ストア
＜p＞＜em＞I'm falling through a world which makes no sense＜/em＞＜/p＞ ＜p＞An ambitious Michelin-Star chef, Queenie is used to having the last word.＜/p＞ ＜p＞But when her children notice gaps in her memory and her grip on reality loosening, they are faced with an impossible choice. As Raj, Gopal and Kamala battle to reconcile their life-long duty to their mother, the ramifications of their decision take on a heartbreaking permanence.＜/p＞ ＜p＞A vivid and heart-breaking family drama, ＜em＞A Tupperware Of Ashes＜/em＞ is about life, immigration and the Indian spiritual cycle of death and rebirth. This edition is published to coincide with the world premiere at the National Theatre, London in September 2024.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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3位
¥2,063 円
評価: 0
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楽天Kobo電子書籍ストア
＜p＞Studienarbeit aus dem Jahr 2002 im Fachbereich BWL - Handel und Distribution, Note: 2,0, Hochschule f?r Technik und Wirtschaft Berlin (Wirtschaftswissenschaften), Veranstaltung: Vertriebsmanagement, Sprache: Deutsch, Abstract: In dieser Hausarbeit setzt sich die Autorin mit dem Strukturvertrieb auseinander. Im ersten Teil wird Sie einen ?berblick ?ber die verschiedenen Distributionswege geben und anschlie?end am Beispiel des Konzerns Tupperware Deutschland GmbH die M?glichkeiten und Schwierigkeiten des Strukturvertriebes aufzeigen. Nur wenige Unternehmen sind mit diesem nach wie vor relativ selten genutzten Vertriebsweg dauerhaft erfolgreich und k?nnen es sich leisten, auf andere - herk?mmliche Wege - zu verzichten. Warum die Tupperware Deutschland GmbH so erfolgreich ist und welche M?glichkeiten das Unternehmen nutzt, um seine Position auf dem Markt zu sichern, sind Aspekte des Strukturvertriebs, auf die in dieser Hausarbeit n?her eingegangen wird. Im Regelfall wird hier im Zusammenhang mit Tupperware von Beraterinnen und Gruppenberaterinnen gesprochen, da diese die Mehrheit des Verkaufspersonals ausmachen. Der M?nneranteil betr?gt lediglich f?nf Prozent. [...]＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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4位
¥2,355 円
評価: 0
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楽天Kobo電子書籍ストア
＜p＞＜strong＞The incredible story of Brownie Wise, the Southern single motherーand postwar #Girlbossーwho built, and lost, a Tupperware home-party empire＜/strong＞＜/p＞ ＜p＞Before Mary Kay, Martha Stewart, and Joy Mangano, there was Brownie Wise, the charismatic Tupperware executive who converted postwar optimism into a record-breaking sales engine powered by American housewives. In ＜em＞Life of the Party,＜/em＞ Bob Kealing offers the definitive portrait of Wise, a plucky businesswoman who divorced her alcoholic husband, started her own successful business, and eventually caught the eye of Tupperware inventor, Earl Tupper, whose plastic containers were collecting dust on store shelves.＜/p＞ ＜p＞The Tupperware Party that Wise popularized, a master-class in the soft sell, drove Tupperware's sales to soaring heights. It also gave minimally educated and economically invisible postwar women, including some African-American women, an acceptable outlet for making their own money for their familiesーand for being rewarded for their efforts. With the people skills of Dale Carnegie, the looks of Doris Day, and the magnetism of Eva Peron, Wise was as popular among her many devoted followers as she was among the press, and she become the first woman to appear on the cover of ＜em＞BusinessWeek＜/em＞ in 1954. Then, at the height of her success, Wise's ascent ended as quickly as it began. Earl Tupper fired her under mysterious circumstances, wrote her out of Tupperware's success story, and left her with a pittance. He walked away with a fortune and she disappearedーuntil now.＜/p＞ ＜p＞Originally published as ＜em＞Tupperware Unsealed＜/em＞ by the University Press of Florida in 2008ーand optioned by Sony Pictures, with Sandra Bullock attached to starーthis revised and updated edition is perfectly timed to take advantage of renewed interest in this long-overlooked American business icon.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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