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1位
¥5,346 円
評価: 0
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楽天ブックス
IDEAL TEAM PLAYER JーB Lencioni Patrick M. Lencioni WILEY2016 Hardcover English ISBN：9781119209591 洋書 Business & SelfーCulture（ビジネス） Business & Economics
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2位
¥2,213 円
評価: 0
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楽天Kobo電子書籍ストア
＜p＞"Daniel Tudor covers all the important issues, yet does not simply tell the more familiar stories, but looks deeper and wider to give the full story of Korea today." ＜strong＞ーMartin Uden, Former British Ambassador to South Korea＜/strong＞＜/p＞ ＜p＞In just fifty years, South Korea has transformed itself from a failed state, ruined and partitioned by war and decades of colonial rule, into an economic powerhouse and a democracy that serves as a model for other countries.＜/p＞ ＜p＞How was it able to achieve this with no natural resources and a tradition of authoritarian rule? Who are the Koreans and how did they accomplish this second Asian miracle? Through a comprehensive exploration of Korean history, culture and society, and interviews with dozens of experts, celebrated journalist Daniel Tudor seeks answers to these and many other fascinating questions. In ＜em＞Korea: The Impossible Country＜/em＞, Tudor touches on topics as diverse as shamanism, clan-ism, the dilemma posed by North Korea, and the growing international appeal of South Korean pop culture.＜/p＞ ＜p＞This new edition has been updated with additional materials on recent events, including the impeachment of Park Geun-hye and the sinking of the Sewol Ferry. Although South Korea has long been overshadowed by Japan and China, ＜em＞Korea: The Impossible Country＜/em＞ illuminates how this small country is one of the great success stories of the postwar period.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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3位
¥1,953 円
評価: 0
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楽天Kobo電子書籍ストア
＜p＞FACT: NOTHING IS COSTLIER OR MORE DIFFICULT THAN GETTING A NEW CUSTOMER.＜/p＞ ＜p＞Business owners agree. ＜em＞＜strong＞The referred customer is far superior to the one brought in by cold advertising.＜/strong＞＜/em＞ Yet most business owners will invest more money to find new customers than getting referrals from current, happy customers.＜/p＞ ＜p＞Millionaire maker Dan S. Kennedy and customer retention expert Shaun Buck dare you to stop chasing new customers and keep an iron cage around the ones you already have. Kennedy and Buck present a systematic approach to help you keep, cultivate, and multiply customers so that your entire business grows more valuable and sustainable, and you replace income uncertainty with reliable income through retention and referrals.＜br /＞ Learn how to:＜/p＞ ＜ul＞ ＜li＞Apply the #1 best retention strategy (hint: it’s exclusive)＜/li＞ ＜li＞Catch customers before they leave you＜/li＞ ＜li＞Grow each customer’s value (and have more power in the marketplace)＜/li＞ ＜li＞Implement the three-step customer retention formula＜/li＞ ＜li＞Use other people’s events to get more referrals＜/li＞ ＜li＞Create your own Customer Multiplier System＜/li＞ ＜li＞Calculate the math and cost behind customer retention＜/li＞ ＜/ul＞ ＜p＞Discover the referral-getting, sales-increasing, battle-tested tactics designed to help you build a thriving business for the long-term.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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4位
¥2,436 円
評価: 0
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楽天Kobo電子書籍ストア
＜p＞＜strong＞Practical and straightforward solutions to everyday sales challenges＜/strong＞＜/p＞ ＜p＞In ＜em＞The Innovative Seller: Keeping Pace In An AI and Customer-Centric World,＜/em＞ veteran sales leader and trainer Jake Dunlap delivers an expert playbook for sales that offers out-of-the-box and creative answers for the problems and questions that salespeople face every day. Fun and motivational, the book walks you through effective strategies for dealing with common challenges, like LinkedIn prospecting, sales transparency, cold calling, and others.＜/p＞ ＜p＞The author has included a comprehensive tactical appendix, so you can easily identify and locate the exact solution you need when you encounter a specific problem. You’ll also find:＜/p＞ ＜ul＞ ＜li＞Proven, grounded, and actionable techniques you can apply immediately to improve your sales performance＜/li＞ ＜li＞Instructive stories and anecdotes drawn from Dunlap’s decades of sales and sales training experience＜/li＞ ＜li＞Insightful discussions of how the typical sales process and model has changed over the years and how to adapt to the new realities of the discipline＜/li＞ ＜/ul＞ ＜p＞An engaging and eye-opening resource for early- and mid-career sales professionals, as well as business development and customer success practitioners, ＜em＞The Innovative Seller＜/em＞ will also prove invaluable to managers and executives at quickly growing companies who seek to optimize their firms’ sales processes and results.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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5位
¥3,222 円
評価: 0
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楽天Kobo電子書籍ストア
＜p＞＜strong＞The missing manual on how to apply Lean Startup to build products that customers love＜/strong＞＜/p＞ ＜p＞＜em＞The Lean Product Playbook＜/em＞ is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.＜/p＞ ＜p＞The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing.＜/p＞ ＜p＞If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to:＜/p＞ ＜ul＞ ＜li＞Determine your target customers＜/li＞ ＜li＞Identify underserved customer needs＜/li＞ ＜li＞Create a winning product strategy＜/li＞ ＜li＞Decide on your Minimum Viable Product (MVP)＜/li＞ ＜li＞Design your MVP prototype＜/li＞ ＜li＞Test your MVP with customers＜/li＞ ＜li＞Iterate rapidly to achieve product-market fit＜/li＞ ＜/ul＞ ＜p＞This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia.＜/p＞ ＜p＞Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find ＜em＞The Lean Product Playbook＜/em＞ an indispensable, hands-on resource.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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6位
¥3,424 円
評価: 0
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楽天Kobo電子書籍ストア
＜p＞＜strong＞A ＜em＞WALL STREET JOURNAL＜/em＞ AND ＜em＞GLOBE AND MAIL＜/em＞ BESTSELLER＜/strong＞＜/p＞ ＜p＞＜strong＞An essential introduction and guide to navigating the next Internet revolutionーeverything from the metaverse and NFTs to DAOs, decentralized finance, and self-sovereign identityーfrom the co-author of the international bestseller ＜em＞Blockchain Revolution.＜/em＞＜/strong＞＜/p＞ ＜p＞The Web, and with it the Internet, are entering a new age. We’ve moved from the “Read-only Web,” which had little functionality for interacting with content, to the “Read-Write Web,” which offered seemingly endless collaborative opportunities, from sharing with our favorite people to shopping at our favorite brands. But the profusion of cyberattacks, data hacks, and online profiling have left many of us to view digital life as a Faustian bargain in need of a major rethink.＜/p＞ ＜p＞That rethink is Web3, the “Read-Write-Own Web”ーa decentralized Internet where individuals own their own identities and can securely trade assets like money, securities, intellectual property, and art peer to peer. Made possible by blockchains, the foundational technology of bitcoin, Web3 promises the biggest shake up of business since the invention of double-entry bookkeeping in the Middle Ages. It is the Internet’s new frontier.＜/p＞ ＜p＞In ＜em＞Web3＜/em＞, award-winning author and technology investor Alex Tapscott provides a cutting-edge guide to the Internet’s next era. Covering everything from the metaverse and non-fungible tokens to DAOs, decentralized finance, and self-sovereign identity, this indispensable, forward-thinking book describes the building blocks and often hidden technologies that will be foundational to our cultural and economic progress.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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7位
¥4,981 円
評価: 0
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楽天Kobo電子書籍ストア
＜p＞＜strong＞Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments.＜/strong＞＜/p＞ ＜p＞Integrated marketing and PR strategies are a requirement for all businesses but with the explosion of social media and content marketing many organizations still struggle to know which channels to invest in and how to maximize their impact. ＜em＞＜strong＞Social Media Strategy＜/strong＞＜/em＞ gives clear guidance with a simple structured approach to executing campaigns that work. It provides a blueprint for planning, delivering and measuring social media's contribution to your business through:＜/p＞ ＜p＞- Identifying and targeting audience segments＜br /＞ - Maximizing social search＜br /＞ - Enhanced reputation management＜br /＞ - Managing a diversified influencer portfolio＜br /＞ - Selecting the right channels for organic and paid social＜br /＞ - Creating a process and structure to improve efficiencies＜br /＞ - Using appropriate technology including AI＜/p＞ ＜p＞With explanations of best-practice tools and practical downloadable templates, this new edition includes new and updated interviews and case studies from industry leaders, influencers and brands including TUI, Greggs, Lego, Ryan Air, National Geographic and others. ＜em＞＜strong＞Social Media Strategy＜/strong＞＜/em＞ delivers a long-term solution for maximizing social media-led business development.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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8位
¥4,557 円
評価: 0
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楽天Kobo電子書籍ストア
＜p＞Why do people like books, music, or movies that adhere consistently to genre conventions? Why is it hard for politicians to take positions that cross ideological boundaries? Why do we have dramatically different expectations of companies that are categorized as social media platforms as opposed to news media sites? The answers to these questions require an understanding of how people use basic concepts in their everyday lives to give meaning to objects, other people, and social situations and actions.＜/p＞ ＜p＞In this book, a team of sociologists presents a groundbreaking model of concepts and categorization that can guide sociological and cultural analysis of a wide variety of social situations. Drawing on research in various fields, including cognitive science, computational linguistics, and psychology, the book develops an innovative view of concepts. It argues that concepts have meanings that are probabilistic rather than sharp, occupying fuzzy, overlapping positions in a “conceptual space.” Measurements of distances in this space reveal our mental representations of categories. Using this model, important yet commonplace phenomena such as our routine buying decisions can be quantified in terms of the cognitive distance between concepts. ＜em＞Concepts and Categories＜/em＞ provides an essential set of formal theoretical tools and illustrates their application using an eclectic set of methodologies, from micro-level controlled experiments to macro-level language processing. It illuminates how explicit attention to concepts and categories can give us a new understanding of everyday situations and interactions.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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9位
¥6,076 円
評価: 0
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楽天Kobo電子書籍ストア
＜p＞As a country, Taiwan is one of the most vibrant, exciting, colourful and entrepreneurial on earth. The contributors reveal what underpins the vitality of Taiwan, examining the relevance of its democratic politics, civil society and the presence of an existential threat from China, as well as the importance of its international business nexus.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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10位
¥1,852 円
評価: 0
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楽天Kobo電子書籍ストア
＜p＞＜strong＞（＜strong＞＜strong＞原書名：人性?金術：奧美最有效的行銷策略＜/strong＞＜/strong＞）＜/strong＞＜/p＞ ＜p＞＜strong＞深耕廣告界＜strong＞＜strong＞30＜/strong＞＜/strong＞餘年、被譽為「英國廣告界最有影響力的人」＜/strong＞＜/p＞ ＜p＞＜strong＞市場營銷和廣告界最原始的思想家、最鼓舞人心的演講者＜/strong＞＜/p＞ ＜p＞＜strong＞一手主導奧美變革（＜strong＞＜strong＞Ogilvy Change＜/strong＞＜/strong＞）團隊的傳奇廣告大師＜/strong＞＜/p＞ ＜p＞＜strong＞畢生?學都在這一本！＜/strong＞＜/p＞ ＜p＞＜strong＞《＜strong＞＜strong＞黒天鵝效應＜/strong＞＜/strong＞》、《＜strong＞＜strong＞影響力》等暢銷書作者＜/strong＞＜/strong＞強力推薦！＜/strong＞＜/p＞ ＜p＞＜strong＞不是所有看來有道理的事都會成功，＜/strong＞＜/p＞ ＜p＞＜strong＞也不是所有成功的事看來都有道理。＜/strong＞＜/p＞ ＜p＞他以一介基層撰稿人之姿，迅速晉升為奧美集團副總監，＜/p＞ ＜p＞靠的就是運用各種創意，替無數客?解決商業難題的破框思考力！＜/p＞ ＜p＞他是如何做到？為什麼他總能找到別人想不到的創意？＜/p＞ ＜p＞「想得到聰明的答案，常常需要問出愚蠢的問題。」──羅里．薩特蘭＜/p＞ ＜p＞我們習於在不理性的世界裡，假裝各種事情比實際上「更理性」。＜/p＞ ＜p＞總是追求「符合邏輯的正確答案」，＜/p＞ ＜p＞任何創意、提案、發想，都想要找背後的數據和理論來做為驗證，＜/p＞ ＜p＞因為上述這樣的理性邏輯，在人們的常識中，代表了「避開風險」。＜/p＞ ＜p＞??對不會因為堅持理性邏輯而被炒?魚。只要能?出一套完善、無趣、沒想像力的道理，就算事情沒做好，也不太會遭到指責。比起「沒創意」，「沒邏輯」被開除的機會要高得多。＜/p＞ ＜p＞就是因為這樣，使得我們的創意不斷遭到限縮，甚至只敢遵循「過去被證明有效的方法」。＜/p＞ ＜p＞＜strong＞◎****為何只遵守理性邏輯的安全牌，在商業領域中愈來愈行不通？＜/strong＞＜/p＞ ＜p＞?或許會問：「沒創意有什麼關係？只要行得通就可以了?？」＜/p＞ ＜p＞然而，堅持理性邏輯＝沒創意的做法，＜/p＞ ＜p＞最致命的問題在於，＜strong＞?會變得和競爭對手一模一樣＜/strong＞。＜/p＞ ＜p＞當市面上所有的商品都是符合理性邏輯──例如，價格便宜、規格統一、堅固耐用、功能繁多……，依循?個人都會認為「合理」的方式來設計時，?的商品就等於「毫無特色」！＜/p＞ ＜p＞因此，領導奧美變革團隊的傳奇廣告人，羅里．薩特蘭要告訴?：＜/p＞ ＜p＞這時候，不合理性邏輯的「創意」，就能??抓住消費者的心理，找出和別人完全不同的解決問題方式。＜/p＞ ＜p＞舉例而言，比起「最便宜、性價比最高的手機」，一台要價四萬以上，還得等很久才能拿到手的iPhone Pro15為什麼還是吸引?人紛紛搶購？＜/p＞ ＜p＞比起便宜、味道甜美的一般汽水品牌，一瓶又小又貴而且味道還有點詭異的「紅牛」，為什麼能?挑戰可口可樂在無酒精飲料中市占第二名的地位？＜/p＞ ＜p＞原因就出在，他們正巧符合了人類?心，尚未被一般理性邏輯?出的商品所滿足的「隱性需求」！＜/p＞ ＜p＞打中了人類在「符合理性邏輯需求以外」的?一種思考邏輯中的好球帶！＜/p＞ ＜p＞＜strong＞◎＜strong＞＜strong＞不符合理性邏輯的?一種邏輯，威力超乎想像＜/strong＞＜/strong＞……＜/strong＞＜/p＞ ＜p＞那麼，所謂的?一種思考邏輯，到底是什麼?？＜/p＞ ＜p＞羅里．薩特蘭?：如果世界都讓講理性邏輯的人來管，就只會看到那些講理性邏輯的事。＜strong＞但在現實生活中，大多數事情並不講理性邏輯，而是講「心理邏輯」。＜/strong＞＜/p＞ ＜p＞所謂心理邏輯，包含的是人類的情緒和感受。＜/p＞ ＜p＞很多時候，我們明知「這樣做才是正確的」，但情緒和感受卻總會給我們?一種答案。＜/p＞ ＜p＞舉例而言，我們知道手機買便宜堪用的就?了，但購買iPhone Pro15得到的爽感，以及在親朋好友間ゲン耀時得到的愉悦感，卻能讓我們毫不猶豫的刷?買下一台人人都在搶的最新款手機。＜/p＞ ＜p＞諸如此類的成功案例，向我們展示了一個道理：真正的創業家之所以那麼有價?，正是因為他們不會畫地自限、只做?人認為合理的事。＜/p＞ ＜p＞為了?效這些創業家，尋找各種潛藏在理性邏輯?一面的商機，薩特蘭在奧美廣告公司創立了一個部門，專門尋找各種不符合直覺的問題解決方案。＜/p＞ ＜p＞以下就是他們的成果：＜/p＞ ＜ul＞ ＜li＞ 有家航空公司，只是改變呈現航班的方法，就讓豪華艙等的銷售業績提升 800 萬英?。＜/li＞ ＜li＞ 有家軟體公司，只是把客服中心的服務流程做了一些看來沒什麼大不了的修改，就留住價?數百萬英?的業務。＜/li＞ ＜li＞ 有家出版商，只是把客服中心的應答手冊加了四個看來沒什麼大不了的英文單詞，就讓銷售的轉換率加倍。＜/li＞ ＜li＞ 有家速食店的?品銷量提高了，因為他們把價格……提高！＜/li＞ ＜/ul＞ ＜p＞＜strong＞◎****跳?標準答案，直?人性四原則的心理奇襲技巧＜/strong＞＜/p＞ ＜p＞看完這些成果，?是否也很好奇，＜/p＞ ＜p＞薩特蘭為什麼能?尋找出像這種「不符合邏輯與直覺」的問題解決方案?？＜/p＞ ＜p＞他要告訴大家的是：那些想用理性來決策的高層人士，總會想要有普遍適用的法則，好在面對任何事情的時候，無須考量個別情境的特殊情形；但事實上，「情境」常常才是決定人類的思考、行為和行動的最重要因素。＜/p＞ ＜p＞在某些情境當中，理性邏輯會有一套標準答案，但人類的行為卻常常完全相反。＜/p＞ ＜p＞舉例來?，在都市蛋?區的房價總是不斷上漲，照理來?，擁有這些房子的人應該可以賣掉房子來賺價差，換一間比較偏遠的房子，但事實上，他們卻很少如此。＜/p＞ ＜p＞他們或許擔心：＜/p＞ ＜ul＞ ＜li＞ 搬走以後，會錯過未來上漲的房價。＜/li＞ ＜li＞ 賣掉以後，如果未來想搬回來住，可能會回不來。＜/li＞ ＜li＞ 住在都市蛋?區的便利程度，和住在郊外無法比較。＜/li＞ ＜li＞ 住在都市蛋?區，似乎更有社會地位。＜/li＞ ＜/ul＞ ＜p＞……＜/p＞ ＜p＞諸如此類，各種不符合理性邏輯的心理邏輯，正是薩特蘭的部門需要尋找的?結所在！＜/p＞ ＜p＞然而，人們卻往往不會坦白的?出自己?心真正的想法。＜/p＞ ＜p＞因此，薩特蘭要教?用4項心理奇襲策略，找出人類那些不符合邏輯卻難以解釋的需求，＜/p＞ ＜p＞就能出奇制勝，找出與競爭者完全不同的?一種途徑來解決問題。＜/p＞ ＜p＞具體?來，就是用更省成本的方式，營造打動人心的情境，自然就能導引出想要的結果。＜/p＞ ＜p＞＜strong＞心理奇襲策略＜strong＞＜strong＞1＜/strong＞＜/strong＞：投放訊號原則＜/strong＞＜/p＞ ＜p＞投放特定的訊號，展現承諾與意圖，證實自己提供的選項確實?得人們信任。只要?的訊號令人感到可信度高，人們就會毫不猶豫的做出選擇。＜/p＞ ＜p＞舉例來?，倫敦的計程車司機必須接受為期四年艱苦的「知識訓練」，確保能替顧客找出兩個地點間最短或最快的路線。因此，人們都會無條件信任黒色計程車司機。＜/p＞ ＜p＞＜strong＞心理奇襲策略＜strong＞＜strong＞2＜/strong＞＜/strong＞：潛意識駭客原則＜/strong＞＜/p＞ ＜p＞人心無法直接控制，卻能靠著刻意營造出適合的情境、讓人心接收到暗示而受到影響。就像是安慰劑本身並沒有任何特殊效果，卻能鼓勵身體投入更多資源，發揮出所需的效果。＜/p＞ ＜p＞舉例來?，三色牙膏標榜牙膏中不同顏色代表不同成分，讓消費者一眼看出牙膏的多種複合效果，就能讓人願意買單。＜/p＞ ＜p＞＜strong＞心理奇襲策略＜strong＞＜strong＞3＜/strong＞＜/strong＞：?滿意原則＜/strong＞＜/p＞ ＜p＞在安全的滿意選項與完美的最佳選項中，人們會寧願選擇安全的滿意原則。因為做選擇時，我們難以獲取一切資訊來進行判斷，因此比起追求最完美的選項，人們寧願選擇或許不?完美，卻已經足?滿意的選項。＜/p＞ ＜p＞舉例來?，當A品牌在某些人心目中已經建立起安心信頼的形象，這時即使它的?品未必比新進的B品牌更好，但人們還是會選擇熟悉的A品牌而非B品牌。＜/p＞ ＜p＞＜strong＞心理奇襲策略＜strong＞＜strong＞4＜/strong＞＜/strong＞：心理物理學原則＜/strong＞＜/p＞ ＜p＞人類透過五感獲得的種種感知，其實並不客觀。例如同樣是一小時，但「快樂的時間總是過得特別快」，不快樂的時間就會讓人度秒如年。因此，即使是同樣的條件，只要運用一些小技巧，就可能營造出更寛廣的空間、或者更舒適的環境。＜/p＞ ＜p＞舉例來?，波音787夢幻客機就運用這一項原則，在乘客登機入口多安排一點空間，營造能?延續到乘客進入主機艙的寛敞感。雖然主機艙與過去機型一樣擁擠，乘客卻會覺得比過去寛敞。＜/p＞ ＜p＞如何活用以上4画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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